Product Intelligence
Definition
Product intelligence is using data to understand how users behave inside a product and how to improve the experience. It includes behavioral analytics, funnel analysis, and sometimes AI driven insights. It helps teams move from guessing to knowing.
Business Context
It supports product decisions like feature prioritization, onboarding fixes, and retention improvements. When combined with AI, it can detect patterns in behavior and suggest interventions.
Why it Matters
It improves product performance by grounding decisions in real usage.


