Intelligent Products
Definition
Intelligent products use AI to adapt, learn, or assist users rather than relying only on fixed rules. They can interpret inputs, personalize experiences, and surface guidance. Intelligence is part of the user experience, not a hidden feature list.
Business Context
These products are common in CRMs, operations tools, and finance systems where users need prioritization and insight. The intelligence must be aligned with user intent and must be understandable to be trusted.
Why it Matters
It reduces user effort and improves outcomes through timely guidance and automation.


