Ethical AI
Definition
Ethical AI is the practice of ensuring AI usage aligns with fairness, transparency, and responsible treatment of users. It considers bias, harm, consent, and the downstream impact of automation. Ethics is broader than compliance.
Business Context
It matters in hiring, lending, pricing, customer profiling, and any area where unfair outcomes can occur. Ethical choices must be translated into design decisions and monitoring rules.
Why it Matters
It protects users and brand trust while reducing long term reputational risk.
