Data Modelling
Definition
Data modelling is structuring data so it can be stored, queried, and used reliably. It defines entities, relationships, and rules, creating a foundation for analytics and AI. Good models reduce confusion and enable consistency.
Business Context
This shows up in building reporting, standardizing definitions, and ensuring operational data can be trusted. AI work typically fails without strong modelling because inputs become inconsistent.
Why it Matters
It makes data usable, comparable, and reliable for decisions.


