Data-Driven Decision Making
Definition
Data driven decision making means using evidence from data to guide choices rather than relying only on instinct. It requires reliable data, consistent definitions, and a decision process that can use the evidence. Data driven does not mean data only, it means data informed.
Business Context
This shows up in budget allocation, hiring planning, pricing changes, marketing spend, and operational adjustments. It works best when teams agree on inputs and success metrics.
Why it Matters
It improves accuracy and reduces decision noise across teams and time.
