Business Intelligence vs AI
Definition
Business intelligence focuses on describing and monitoring performance, while AI focuses on prediction, pattern discovery, and decision support. BI answers what happened and where, AI can answer what will likely happen and what to do next. They work best together.
Business Context
A business may use BI to see a drop in conversions, and AI to identify likely drivers and recommend actions. BI often requires manual interpretation, AI can reduce interpretation effort by structuring guidance.
Why it Matters
Understanding the difference prevents mis-scoping, wrong expectations, and weak outcomes.
