Business Intelligence (BI)
Definition
Business intelligence refers to reporting and analysis that describes what happened and what is happening. It typically uses dashboards, KPIs, and trend views built on structured data. BI is strongest for visibility and monitoring.
Business Context
BI is used to track revenue, costs, operational performance, funnels, and service levels. It supports management reporting and oversight, especially when metrics and definitions are stable.
Why it Matters
It creates clarity and alignment through shared reporting and measurable performance.


